An industry leader in direct-response marketing, Tristar Products has established brands that have exceeded a billion dollars in sales. Tristar Products is a full-service marketing company that operates from a 65,000-square foot studio. Over the years, the company has partnered with celebrity partners, including Emeril Lagasse, Jack LaLanne, and Charles Oakley.
Celebrity endorsements can be a godsend for brand awareness. It’s a way to instantly build credibility not only among fans of the celebrity but also the market at large. A well-known celebrity would only associate their name with a quality product, after all.
It’s also a shortcut for getting your brand to stand out. Ad recall that features celebrities is significantly better with audiences. Furthermore, if someone is already a fan of the celebrity, they’ll pay close attention to the product choices that celebrity makes.
Furthermore, getting an endorsement from the right public figure can catapult you into a new market. Nike went from being a tennis and track brand to being a comprehensive athletic brand overnight by partnering with Michael Jordan.
Celebrity endorsements can be a godsend for brand awareness. It’s a way to instantly build credibility not only among fans of the celebrity but also the market at large. A well-known celebrity would only associate their name with a quality product, after all.
It’s also a shortcut for getting your brand to stand out. Ad recall that features celebrities is significantly better with audiences. Furthermore, if someone is already a fan of the celebrity, they’ll pay close attention to the product choices that celebrity makes.
Furthermore, getting an endorsement from the right public figure can catapult you into a new market. Nike went from being a tennis and track brand to being a comprehensive athletic brand overnight by partnering with Michael Jordan.
